Project “Italian Home Interior & Infrastructure – MEP – In the Gulf Countries”

Eurocassonetto Big Five Dubai

Project “Italian Home Interior & Infrastructure – MEP – In the Gulf Countries”

A few months ago we announced that Eurocassonetto would be taking part in the Italian Home Interior & Infrastructure Project – MEP – In the Gulf Countries – organised by the Italian Chamber of Commerce in the United Arab Emirates – for the entire year 2022 to represent the excellence of Made in Italy products at an international level made by our company. We will come to your rescue immediately for those who may have missed this very important news and are wondering what it is all about.

As you are aware, Made in Italy abroad is an appreciated and ever-expanding reality, involving many sectors including Home Interior & Infrastructure (building and furnishing). The Italian Chamber of Commerce in the United Arab Emirates has initiated this project to contribute to developing Italian exports in the construction sector. It is no coincidence that the building industry is one of the pillars on which the economy of the Gulf countries is based and the undisputed leader is the United Arab Emirates.


eurocassonetto dubai

Italian Home Interior & Infrastructure – MEP – In the Gulf Countries is a year-long project that offers a well-defined concept, which is to build a digital B2B marketplace – flanked by a physical location – to effectively promote the authenticity, quality, and excellence of Made in Italy abroad. 

We at Eurocassonetto are proud to be part of this reality: the Italian Chamber of Commerce in the United Arab Emirates has offered us the opportunity to have a dedicated space within the Business-to-Business Digital Export Platform, to host an on-site Manager who deals with the commercial promotion of our values and products, to have a Representative Office in Dubai and a Chamber stand at INDEX Dubai and The BIG 5 Dubai, two events of great relevance and opportunity held in the United Arab Emirates. 

Events such as INDEX Dubai have already taken place in May, while The BIG 5 Dubai will take place from 5 to 8 December 2022 at the Dubai World Trade Center.  

The project has already started and is still ongoing. We received the first positive quarterly data report on the Business-to-Business Digital Export Platform. Let’s find out the data together. 


Quarterly report on “The Italian Home Interior & Infrastructure Project – MEP – In The Gulf Countries”

To ensure that a project works it is necessary to monitor and analyse all the data that is processed. In the case of Italian Home Interior & Infrastructure, we were provided with a quarterly report containing a summary of the traffic data generated by the promotional support activities developed by the Chamber team. 

The B2B Platformwhere all Italian companies participating in the project are grouped and presented – has been used by 2617 users, who generated 47,562 activities on the portal. A good sponsorship plan on social media such as Facebook, Instagram, and LinkedIn generated 2976 visits to the portal.

Other related numbers are: 27 B2B meetings realised through zoom calls, 76 contacts generated by trade fair events, 934 personalised e-mails and 4806 e-mails sent to local operators as a promotion of the portal and, finally, 10 webinars taking place from May 2022 until the end of the year. 

These are encouraging numbers, considering that the project lasts for a whole year and numerous other events are planned, which could generate even more interest and attendance on the portal. Notable events include INDEX Dubai, which took place in May, and The Big 5 in Dubai, which will be held in December 2022.

NB: These data refer to the quarterly report released in July 2022.


Among the largest and most influential events in the construction industry, The Big 5 represents a great opportunity: it is an event designed as a bridge between East and West to unite and connect the best manufacturing companies and the biggest stakeholders in the construction industry. 

Within The Big 5 you will find different manufacturing sectors: building interiors & finishes, construction tools & personal protective equipment, digital construction products and services, intelligent buildings, MEP services, offsite & modular construction and solar products, technologies & services

Participating in the Project of the Italian Chamber of Commerce in the United Arab Emirates, Eurocassonetto will also be present at this event, showing buyers from all over the world the products of excellence of Made in Italy and using this event as a wonderful opportunity for growth for our company.